Cosmas Maduka
Ford has taken a step aimed at keeping
its vehicles running efficiently on Nigerian roads with the inauguration
of Certified Parts Wholesale Dealer Network.
The event held in Lagos courtesy of the
Coscharis Motors, is expected to genuine Ford spare parts available to
owners/drivers of the brand whenever and wherever they are needed
without any difficulty.
President, Coscharis Motors, Mr. Cosmas
Maduka, said at the event, “The idea to set up this dealer network came
to us as a result of our effort to address some of the recurring
after-sales challenges communicated to us by some of our valuable
customers and other stake-holders, through our feedback mechanisms.
“The background to this challenge is that
the Ford brand has gained wide acceptance in the Nigerian automobile
market, leading to rapid increase in the demand for Ford vehicles. With
increase in sales came consequent increase in demand for after-sales
services and spare-parts. Some of our customers live in or operate their
businesses in remote areas of the country and as such, do not have easy
access to our facilities whenever they have issues bothering on
spare-parts, lubricants and other after-sales products and services.”
He said the intention was to prevent
situations where Ford owners could be forced to patronise unscrupulous
spare-parts dealers who specialised in selling counterfeit and
sub-standard spare-parts and lubricants to unsuspecting members of the
public.
Maduka lamented how the use of
counterfeit spare-parts had exposed some motorists to untold and
avoidable hazards including breakdowns, parts failure, accidents, and
sometimes loss of property and lives.
“In order to address the foregoing,
Coscharis Motors had in the recent past invested a great deal in
after-sales facilities, setting up modern service centres, including
Quick Service Centres and quick lane facilities, manned by factory
trained and certified technicians in strategic locations across the
country,” he said.
The collaboration with spare-parts
dealers in the local market, he stressed, was to make Ford Original
Equipment Manufacturer’s spare-parts available and accessible in every
part of this country.
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